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How It Works
Wire counts the pages on your site at the end of each month. You pay per page. Every page is actively maintained: monitored for search performance, optimized when opportunities appear, and removed when it stops delivering value. Your page count goes down when Wire cleans up, and so does your bill.
What Every Page Gets
Wire does not just host your pages. It maintains them.
Weekly, automatically:
- SEO audit against your Google Search Console data
- Keyword cannibalization detection and resolution
- Industry news monitoring and integration into existing content
- Internal link optimization as your site grows
- Dead page detection: pages with zero search impressions get merged or archived
On demand, via Telegram:
- New pages from your expertise ("add a page about [topic]")
- Content updates when your field changes
- Market intelligence reports
Always included:
- Hosting and deployment (GitHub Pages or your server)
- Full transparency: every action the bot takes is visible in your Telegram channel
- Direct control: reply to approve, reject, or steer
You see what Wire does. You steer with plain language. No CLI, no dashboard, no login.
Examples
| Site size | Monthly cost | What that looks like |
|---|---|---|
| 10 pages | 20 Euro | Local mechanic, tax advisor, physiotherapist |
| 30 pages | 60 Euro | Specialist practice, small consultancy |
| 50 pages | 100 Euro | Regional service provider, niche B2B |
| 100 pages | 200 Euro | Multi-topic B2B, comparison site |
| 200 pages | 400 Euro | Large content operation, vendor directory |
Compare: a freelance SEO writer charges 300-800 Euro per article, once, with no updates. An SEO agency retainer runs 2,000-7,000 Euro per month. Wire maintains your entire site for less than the cost of a single agency article.
Free Option
Wire is open source. Install it, bring your own API key, run everything yourself. All features included. No limits. The CLI is free and always will be.
The managed service is for people who want Wire to handle everything: hosting, updates, monitoring, and the Telegram bot. You bring domain expertise. Wire does the rest.
Get started with the free CLI or learn how the managed service works.
For Agencies
You manage client content. Wire replaces the manual audit-rewrite-publish cycle. Each client gets their own site, styleguide, and Telegram channel. You set your own pricing.
Wire's cost to you is the same: 2 Euro per page per month per client site. The median SEO retainer is 2,500 Euro per month. Your margins are the difference.
One agency can operate 10 to 50 client sites through Wire. The capability that justifies your price to clients: automatic keyword cannibalization detection and resolution. No other tool does this.
Migration
If you have an existing site (WordPress, MkDocs, or static HTML), Wire can migrate your content. Migration is scoped separately because every site is different: a 20-page brochure migrates in a day, a 500-page WordPress site takes longer.
After migration, the per-page pricing applies like any other managed site. Contact us to scope a migration.
Questions
What counts as a page?
Every markdown file that Wire builds into HTML. Index pages, content pages, news articles. Pages that are archived or merged no longer count.
What if I add 20 pages in one month?
You pay for the pages that exist at the end of the month. If you start with 30 and add 20, you pay for 50 pages that month. No surprise fees, no per-action charges.
What if Wire removes pages?
Dead pages (zero search impressions over time) get merged into stronger pages or archived. Your page count drops and your bill drops with it. Wire optimizes for quality, not quantity.
Can I add pages myself?
Yes. Message the Telegram bot with what you want to add. Wire creates the page from your input, in your voice, and deploys it. You can also edit pages directly in git if you prefer.
What about the API costs?
Managed service includes everything. The 2 Euro per page covers all API costs, hosting, monitoring, and bot access. You do not need your own API key.
Is there a minimum commitment?
No contract, no minimum term. Cancel anytime. Your content is markdown in git. Take it with you.
What does the bot show me?
Every action: "Audited 50 pages. 3 cannibalization pairs found. Merging X into Y." You see what happens, when it happens, and why. Reply to approve, reject, or request changes.
Related: managed service details, pricing comparison vs competitors, getting started with the free CLI. See the About overview for who Wire serves and honest limitations.