Your code has CI/CD. Your content doesn't.
Wire is a Content Build System. 91 quality rules, 30 build gates, zero broken pages in production. Your AI writes. Wire makes it rank. You own everything.
See what Wire does
Wire reads your search data, finds pages that underperform, and rewrites them in your voice. Every page goes through 91 quality checks before it ships. Titles, descriptions, internal links, structured data, keyword conflicts. If something is wrong, Wire refuses to build. How the pipeline works
Your Google Search Console data drives everything. Wire detects keyword cannibalization, finds positions 5-20 that a rewrite could push to page one, and monitors titles Google rewrites. Not third-party estimates. Your actual ranking data. SEO thresholds and evidence
Wire searches the web for news in your industry every week, evaluates relevance, and integrates updates into your existing pages. A page about Ethiopian coffee gets a paragraph about this season's harvest report. Your content stays current without you reading the news. How news works
91 rules check every rendered page. Thin content, broken links, missing metadata, AI writing patterns (em dashes, keyword stuffing, generic anchor text). 30 build gates refuse broken builds before they reach production. Wire scolds your AI before you have to. All 91 rules explained
Wire outputs 6 formats on every build: HTML, JSON search index, llms.txt, RSS feed, sitemap, and raw markdown export. Override one template and pages render as JSON. Same quality pipeline, different output format. How headless works
Publishing is easy. Maintaining is not.
Titles drift
Google rewrites titles that are too long or misaligned. You do not notice until traffic drops. How Wire prevents title rewrites →
Links break
You rename a slug. Three internal links across your site now point nowhere. How Wire auto-fixes links →
Content goes stale
Your industry moved. The page you wrote six months ago missed it. Nobody re-read it. How Wire monitors freshness →
Pages compete
Two articles rank for the same keyword. Google splits traffic. Neither wins. How Wire detects cannibalization →
At 10 pages you might catch these. At 200, you have no chance. You buy Ahrefs for the audit, Clearscope for the grading, Screaming Frog for the crawl, and a spreadsheet to track what you fixed. Four tools, none of them fix anything. Wire replaces that stack.
ChatGPT / Claude chat
- Writes one page at a time
- No memory between sessions
- No knowledge of your other pages
- No style enforcement
- No SEO data, no search context
- You are the quality gate
Wire
- Reads your search data before writing
- Knows every page on your site
- Writes in your voice (styleguide)
- 91 rules check output before publish
- Detects conflicts with existing pages
- The build system is the quality gate
The model is not the bottleneck. Quality enforcement is.
Same AI, different output
AI-generated content has tells: em dashes, superlatives, lists that say nothing. Google's leaked API confirms they measure title alignment, click behavior, and content freshness.
Wire wraps the same Claude model in three layers that strip the AI smell:
Styleguide teaches your voice
Your _styleguide.md runs before every generation. If you write short and dry, Wire writes short and dry. One file controls the voice across hundreds of pages.
Auto-fix cleans on every save
Nine deterministic fixes run after every write: pipe characters become dashes, duplicate links are pruned, broken internal links are rewritten. Zero AI tokens. The output looks human because a system cleaned it.
91 rules refuse bad builds
Thin content, title violations, missing citations, broken links, orphan pages. Wire refuses to build when problems exist. No warnings you can ignore. Fix the problem or do not ship.
Why not just use...
You cobbled together a Python script that pulls GSC data and feeds it to Claude. It works until it doesn't. It doesn't detect cannibalization across your pages. It doesn't know that titles at 51-55 characters outperform based on 81,000 data points. It doesn't have 1,894 tests catching edge cases you haven't hit yet. Wire is the productized version of what you were building. Start from 1,894 tests, not from zero.
43% of the web runs WordPress. It requires hosting ($10-50/month), security patches, plugin updates, and a performance budget consumed by PHP rendering. Wire outputs static HTML files. Free hosting via GitHub Pages. Near 100 on PageSpeed. No database, no server, no attack surface.
AI app builders solve the interface problem: describe what you want, get a working app. They do not solve content operations. No SEO audit. No lint rules. No news pipeline. And they can leak your data.
Static site generators that compete on build speed. None of them know what happens after you publish. They do not detect cannibalization. They do not update stale pages. They do not check if Google rewrites your titles. Wire builds AND maintains.
Competitor intelligence tools using sampled third-party data at $100-449/month. Wire takes the opposite approach: your own content, your own search data, your own rankings. Wire reads your GSC data for free and fixes what it finds.
Content grading tools that score your text against SERP data. Clearscope charges 5-7 dollars per report. Surfer charges 29 dollars per article. Both produce a number you can ignore. Wire produces a BUILD REFUSED you cannot ignore. Wire does not grade content. It refuses to build broken content, fixes internal links automatically, and detects cannibalization no grading tool touches.
A skill recommends. Wire refuses to build. A skill sees your HTML. Wire reads your search data, your position 14 ranking, your title rewrite rate, your keyword conflicts. A skill runs once. Wire is the pipeline.
Why didn't this exist before?
Dashboard tools
- Profit when you log in
- Show you problems
- Charge monthly for access
- No incentive to fix your site
Wire
- Runs once, fixes everything
- Merges cannibalized pages
- Removes dead URLs
- Charges per site, not per visit
SEO tools sell diagnosis. Wire sells the fix. That is why no incumbent built a Content Build System. Their business model depends on the problem persisting.
AI Overviews cite content. Will they cite yours?
AI Overviews do not kill content. They cite it. The clearest, most structured version gets the citation.
Cannibalization splits authority
Two pages competing for one keyword means neither gets cited. Wire detects and resolves this →.
Stale pages lose signals
Content written six months ago misses industry shifts. Wire's news pipeline → keeps pages current.
Broken links waste equity
Every broken internal link is wasted authority. Wire auto-fixes them → on every save.
These are the variables you control. Wire controls them for you, on every build, in 16 seconds.
Get started
Give your AI agent the bot protocol and it operates Wire for you. Or watch us build in a webinar. Or follow the workshop and do it yourself in 11 lessons.
Pricing
Free
Install Wire yourself. All features included.
- Full CLI access
- 91 lint rules + 30 build gates
- SEO audit from your GSC data
- Content generation via your own AI subscription
- Host anywhere (GitHub Pages, Netlify, your server)
Commercial
Same CLI, commercial use license.
- All features, no gating
- For any site that generates revenue
- No backlink required
- Agency bundle: 5 sites for $499/year
Setup Service
We set up and operate Wire for you.
- Site migration and styleguide development
- Initial audit and workflow setup
- Ongoing operations available
- Limited capacity
Questions
What does it cost?
The CLI is free for personal use. Commercial sites need a license. See pricing.
Is my data private?
Wire runs locally. Your content, search data, and configuration never leave your machine. The only external call is to the Claude API for content generation. No telemetry, no analytics, no cloud services.
Can I use Wire with an existing site?
Point Wire at any directory with markdown content. Migrate from WordPress with wire.wp. Or use Wire as a headless CMS and copy optimized content to your existing site.
What can I build with Wire?
Anything where content quality matters. Company homepages that replace WordPress. Product directories with 500+ pages. Niche blogs with automated research. Knowledge bases that refuse to rot. Developer docs migrated from MkDocs. Digital gardens with quality gates. Even competitive intelligence reports and local news aggregators. See all use cases.
Where does the evidence come from?
Every threshold maps to independent research. Title length: Zyppy 81K study. Click signals: Google API leak. H1 alignment: SearchPilot A/B test (+28% traffic). Wire cites its sources the way it expects your content to cite sources.
Why static HTML?
No database means no CVE-2025-48757. No backend means no attack surface. No server means free hosting. Static HTML is not a limitation. It is immunity. We notified 200 companies that leaked data through AI-generated backends.