Managed Service - Your Expertise, Shaped by Wire
You have expertise people search for every day. The question is whether it's written down somewhere Google can find it.
Most professionals have the same problem: the knowledge exists, the demand exists, but nothing connects them. Clients ask the same questions on the phone that strangers type into Google. The answers live in your head, not on a page. Wire's managed service is built around that gap. But the way it works depends on your situation. Are you running your own practice or business, or do you manage content for multiple clients?
Wire needs two things from you: how you talk, and what your clients ask. The first becomes a styleguide, a document that teaches Wire your terminology so every page sounds like you wrote it. The second becomes your content. A mechanic explaining brake wear to ten customers a month already has ten pages worth of search demand. But here's the part that surprises most people: you write the styleguide once, in about an hour, and Wire uses it on every page it creates for the life of the site. Does the writing process concern you, or is the bigger question what happens after pages go live?
The onboarding package starts at €1,200 and produces 20-40 pages from your most common client questions, with your styleguide, site structure, and Google Search Console connected. Ongoing costs run €50-150 per month, based on impressions. Compare that to a freelance writer charging €300-450 per page with no updates included. The content those writers produce decays. Search rankings shift, competitors publish, and a page written 18 months ago starts losing ground with no one watching it. Wire's ongoing operation includes weekly audits, cannibalization detection, and news monitoring. The question is whether impressions-based pricing makes sense to you, or whether you're skeptical of how impressions translate to actual business value.
Here's what happens on every growing site: two pages start competing for the same search query. Google splits its attention between them and both underperform. This is keyword cannibalization, and it happens naturally as a site adds pages. Most content services don't detect it. Wire runs a weekly audit that catches it automatically. When one page dominates, the weaker page's content gets absorbed and the page redirects. When both deserve to exist, Wire sharpens each one so Google stops confusing them. Your site gets more precise over time instead of accumulating conflicts. Does this process raise questions about what Wire actually does to your pages, or are you more focused on the cost side?
Wire's API cost per client site runs €3-50 per month. The median SEO retainer is €2,500 per month. The gap between those numbers is where your margin lives. Each client gets their own styleguide and prompt configuration. The pipeline runs per site: audit, news monitoring, reword, build. Your branding, your client relationship, your pricing. What Wire replaces is the manual part: the audit spreadsheets, the rewrite briefs, the cannibalization you catch six months late. One agency can operate 10-50 client sites through Wire. The capability that justifies the price to your clients is automatic cannibalization detection and resolution. No other tool does this. Is the economics the main question, or is it whether Wire's output holds up under scrutiny?
AI Overviews now appear on a growing share of searches. When they do, organic click-through rate drops 61%, according to Seer Interactive's analysis of 25 million impressions. Position 1 used to mean roughly 28% CTR. For many queries now, it means 2-3%. But impressions held. Your page gets cited by name in the AI answer. The searcher sees your brand without clicking. They may search for you directly later, or mention you to a colleague. Charging per click in 2026 ignores most of the value content creates. Wire charges per impression because that's what the data shows content actually delivers. Does that change how you're thinking about the cost, or do you still have questions about what the evidence behind Wire's claims looks like?
Wire's thresholds and claims are documented against independent research, not vendor benchmarks. The SEO reference page lists every threshold with its source. This site itself is built and managed by Wire. If the pages rank, the tool works. That's the only proof that matters. You can read the methodology, trace the citations, and compare the pricing against Clearscope, Surfer, and agency rates on the pricing comparison page. There's no demo environment with curated results. The live site is the demonstration. If you're ready to move forward, the onboarding section explains exactly what happens in the first five weeks.
Week one is a listening session. Your business, your clients, what they search for. The styleguide gets drafted together. Week two is setup: site initialized, prompts tuned, template configured with your branding. Weeks three and four produce the first 20-40 pages from your most common client questions, reviewed and deployed. Week five, the weekly audit cycle begins. Your ongoing input is simple: tell Wire what clients are asking about lately. That's it. Wire handles the audit, the cannibalization detection, the news monitoring, the internal linking, and the monthly report. The one thing to be clear about before starting: Wire doesn't do brand strategy, link building, paid advertising, or custom design. If any of those are the gap you're trying to fill, this isn't the right tool.
You already have the expertise. Every day you answer client questions, solve problems, and make decisions that most people search Google for. That knowledge is sitting in your head, in your emails, in conversations you've had a hundred times. It just hasn't been written down where Google can find it.
Wire takes two things from you and builds everything else.
What You Bring
Your voice
We call it the styleguide. It's a document that teaches Wire how you think and how you talk. Your terminology, not generic SEO jargon. Your perspective on what matters in your field. The words your customers actually use when they describe their problems.
A tax advisor's styleguide says "Steuererklärung" not "tax return optimization." A car mechanic's says "Bremsen quietschen" not "brake noise diagnosis." An immigration lawyer's says "Aufenthaltstitel" not "residence permit application." Wire learns your language and writes in it. Every page sounds like you because the styleguide shapes every prompt.
You write this once. We help. It takes an hour. Wire uses it on every page it creates, updates, or rewrites for the life of the site.
Your daily expertise
The questions your clients ask you every week become the pages. The problems you solve become the content. The advice you give on the phone, in emails, at the counter — that is the raw material.
A mechanic who explains brake wear patterns to ten customers a month has ten pages worth of content that people are searching for right now. A tax advisor who walks clients through Elster submissions every January has a guide that hundreds of people need but can't find. A physiotherapist who explains why a shoulder hurts differently depending on sleeping position has search demand waiting for that exact answer.
You don't write the pages. You tell us what your clients ask, and Wire turns it into content that answers those questions in your voice, structured for search, linked correctly, and updated as your field changes.
What Wire Builds
Onboarding (one-time, €1,200):
- Styleguide session: your voice, your terminology, your industry context
- Site setup: structure, templates, prompts tuned to your field
- First content batch: 20-40 pages from your most common client questions
- Discovery layers on every page so readers find the section that matches their situation
- Google Search Console connected, first data snapshot taken
Ongoing operation:
- Weekly audit: cannibalization detection, broken links, opportunity scoring
- News monitoring for your industry with automatic integration
- SEO optimization as search data reveals what's working
- Internal linking as the site grows
- New pages when GSC gap analysis reveals demand you haven't covered yet
- Monthly report: impressions, growth, what Wire did
You don't touch the command line. You review what Wire produces and flag where to adjust. Your ongoing input is simple: "clients are asking about X lately" or "this page doesn't sound like how we'd say it." Wire handles the rest.
Content Has a Lifecycle
Most content services create pages and walk away. Wire treats every page as alive.
A new page gets published. Google indexes it. Over weeks, GSC data shows which keywords it ranks for. Some of those keywords overlap with an older page. Now two pages compete for the same search traffic and both underperform. This is keyword cannibalization, and it happens naturally on every growing site.
Wire detects this automatically. If one page dominates, it absorbs the weaker page's unique content and the weaker page redirects. If both pages deserve to exist, Wire sharpens each one — rewords headings, adjusts angles, adds cross-links — so Google stops confusing them.
Meanwhile, industry news changes what your clients ask about. Wire monitors your field, evaluates new developments, and integrates relevant updates into existing pages. A page written six months ago stays current because the pipeline keeps feeding it.
This cycle runs continuously: create, index, detect conflicts, resolve, update, strengthen. Your site gets sharper over time instead of decaying.
For Agencies
You already manage client content. Wire replaces the manual audit-rewrite-publish cycle. One agency can operate 10-50 client sites through Wire.
What changes for you:
- Each client gets their own styleguide and prompt configuration
- Wire pipeline runs per client site: audit, news, reword, build
- Your branding, your client relationship, your pricing
- Monthly intelligence reports per client
Your economics: Wire's API cost per client site runs €3-50/month. The median SEO retainer is €2,500/month. Your margins run 70-90% instead of the industry-standard 40-60%. The capability that justifies the price: Wire detects keyword cannibalization and resolves it automatically. No other tool on the market does this.
Why Impressions, Not Clicks
AI Overviews now appear on a growing share of search queries. When they do, organic CTR drops 61% (Seer Interactive, 25M impressions). Position 1 used to mean 28% CTR. For niche queries, it now means 2-3%.
But impressions held steady. Your page gets cited by name in the AI answer. The searcher sees your brand. They may not click — they may search for you directly later, or mention you to a colleague.
Charging per clicks in 2026 ignores most of the value content creates. Impressions measure visibility, which is what your content actually delivers.
The math
| Approach | Cost for 50 pages | Ongoing monthly |
|---|---|---|
| Freelance writer | €15,000-22,500 | €0 (no updates, content decays) |
| Agency retainer | €2,000-7,000/month | Same |
| Wire managed service | €1,200 onboarding | €50-150 (impressions-based) |
A niche site reaches 5,000-15,000 monthly impressions within 6-12 months. At €0.01 per impression, your first year costs roughly €1,800-3,000 total.
What Wire Doesn't Do
- Brand strategy. We don't define your positioning. You bring that.
- Link building. Wire creates content worth linking to. It doesn't solicit links.
- Paid advertising. No ad spend, no PPC.
- Custom design. Wire ships a clean, fast template. Custom illustrations or photography are separate.
- Dynamic features. No login systems, shopping carts, or per-user personalization.
How Onboarding Works
Week 1: Your expertise. We listen. Your business, your clients, what they search for. We draft the styleguide together.
Week 2: Setup. Wire site initialized, prompts tuned, template configured with your branding.
Week 3-4: First content. Twenty to forty pages generated from your most common client questions. Reviewed, refined, deployed.
Week 5+: Ongoing. Weekly audit cycles begin. You get a monthly report. Your input: what clients are asking about lately.
The Evidence
Every Wire threshold is backed by independent research, not vendor claims. The SEO reference documents every threshold with its source. The pricing comparison shows cost breakdowns against Clearscope, Surfer, and agency rates.
This site is built and managed by Wire. If the pages rank, the tool works.