Every article needs a face. Google uses author information to evaluate E-E-A-T expertise signals. Wire creates the author page and wires it into every article they write. This is one of the steps that sets your site apart from generic AI output. If you have not built your site yet, start with your first build. If you already have content, you can edit it to add author attribution.
Tell your agent
I have a guest author named Jamie Tamper. He writes about coffee with a nerdy, perfectionist voice. Gram-level precision, water temperature to one decimal place, zero tolerance for bad espresso. Create an author page for him. His job title is "Coffee Columnist". Make the bio convince readers that his attention to detail is exactly why they should trust his reviews.
What happens
- Wire creates
docs/authors/jamie-tamper/index.mdwith a title block that includes the author's name, role, and bio. - Every article that sets
author: jamie-tamperin its title block will automatically show his byline, photo placeholder, and link to his author profile. - Wire generates structured data (JSON-LD) that tells Google: this article was written by Jamie Tamper, who has his own page on your site. Google uses this for E-E-A-T evaluation.
Look at the result
Open the author page in your browser. You should see a profile with the bio your agent wrote. Now open any article and look at the bottom. The author byline links back to this profile.
The voice carries over
When your agent creates or updates articles for this author, tell it to write in Paul's voice. Wire's styleguide already teaches the AI your brand voice. For individual authors, mention their tone in the prompt:
Update the Ethiopian coffee page. Write it as Jamie Tamper. Nerdy, precise, opinionated. He thinks anything below 92 SCA points is not worth discussing.
Go deeper
- Author pages guide covers formatting, the reviewer field, and multi-author pages
- Content pipeline explains how Wire creates and updates content