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Your site is live, search data is flowing, content is improving. Now keep it going. This is the routine from the workshop that runs once a week. Most steps are free. Once this is in place, add the secret ingredients that convert readers into customers. For background on why freshness matters, see Google's helpful content guidelines.
Tell your agent
I want a full weekly update for my site. First pull fresh search data so we know what is ranking. Then find the latest news about specialty coffee, new roasters, origin harvests, and brewing research. Integrate anything relevant into the articles that need it. After that, check if any titles or descriptions are underperforming in search results and reword them. Fix any broken internal links. Then rebuild and push the site live. Use Wire for every step.
Your agent will run these steps in order:
The seven steps
1. Pull search data (free) Fresh data from Google Search Console. New keywords, position changes, new pages being indexed.
2. Audit (free) Wire checks your content against the fresh data. New cannibalization? New thin pages? Pages that dropped in rankings?
3. News (uses your AI subscription) Wire searches the web for recent news in your industry. It finds articles, evaluates their relevance, and creates summaries.
4. Refine (uses your AI subscription) Wire integrates the news summaries into your existing pages. A page about Ethiopian coffee gets a paragraph about the latest harvest report. Your content stays current without you reading the news.
5. Reword (uses your AI subscription) Wire checks your titles and descriptions against click-through data. A title that gets impressions but few clicks gets rewritten.
6. Sanitize (free) Wire fixes broken internal links. Pages that were merged, moved, or deleted leave behind broken links. Sanitize cleans them up.
7. Build and push Wire rebuilds the site with all changes, runs quality checks, and pushes to GitHub. Your live site updates.
What this costs
A site with 30 pages uses minimal AI tokens per week to maintain. The heavier steps (news, refine) use your AI subscription. The rest is free. Wire is free and uses your own Claude subscription for AI operations.
What is next
You finished the workshop. You have a live site with search data, quality checks, and a weekly routine.
Keep running it yourself
Your AI agent knows all the commands. The full reference is the Bot Protocol →. That is the document your agent reads before touching your site.
Read the protocol →
Let Wise Relations run it
We manage your content pipeline for a fixed monthly fee. You talk to a Telegram bot on your phone. We handle the rest.
See pricing →